Inside Shaw Tower’s Futuristic Showsuite:
Revolutionizing Real Estate Marketing
In the ever-changing landscape of real estate marketing, innovation is critical to drawing in the attention of prospective tenants. Shaw Tower’s futuristic showsuite is a beacon of innovation, providing a glimpse into the industry’s future marketing methods and the market leading new Shaw Tower redevelopment. The entire setup, from the tunnel experience to the accompanying music, controlled via an iPad, offers a unique and immersive tour experience. Let’s take a deep dive into the revolutionary tools and technology used in the showsuite, where traditional approaches meet future concepts for redefining real estate marketing. Step into Shaw Tower’s futuristic showsuite and prepare for an unforgettable journey through time and innovation.
A JOURNEY THROUGH TIME
The incorporation of large curved LED screens on the walls sets the tone for a compelling trip down memory lane, accompanied by evocative audio that creates the scene. These screens serve as windows into the evolution of Shaw Tower’s site, from pre-construction to the latest redevelopment plans.
VISUALIZING THE FUTURE
The large-scale 3D model of the building, which serves as the centerpiece of the showsuite, offers intricate details and scaled-down replicas of its interior spaces, facilitating better understanding and visualization. Prospective tenants can explore every aspect of Shaw Tower, gaining insights into its layout and design.
Through an iPad interface, each facility can be selected, illuminating with accompanying digital media for optimal visualization. A location map on the wall not only provides a comprehensive overview of the precinct and the advantageous location, but also showcases nearby transportation hubs, and amenities that the future tenants and customers of Shaw Tower will enjoy. Experience a captivating video featuring the highlights of the building and its surroundings, offering prospective tenants a comprehensive virtual tour that enhances their physical experience in the showsuite.
ONLINE INTERACTIVE 3D MODEL
The interactive 3D model of Shaw Tower, which is accessible from anywhere in the world, allows potential tenants to explore the space remotely. With just a few clicks, they can take a virtual tour and interact with the environment. Moreover, the 3D model dynamically illuminates to highlight specific building zones, enhancing user engagement, convenience, and accessibility, thereby fostering a more immersive and user-friendly experience within the showsuite.
360-DEGREE PERSPECTIVE
Prospective tenants are treated to a 360-degree view from their desired office floor, offering valuable insights into the building’s surroundings and enabling them to envision themselves within the space. Advanced imaging technology, including actual drone shots, allows visitors to virtually immerse themselves in their preferred floor, sky gardens, or rooftop views, surveying the landscape from every angle.
INTERACTIVE TEST FIT
The interactive model also enables tenants to conduct test fits of their desired office spaces, offering a personalized glimpse into the potential of the available real estate. Prospective tenants can experiment with their ideal workspace layout with various configurations including the needs of meeting rooms and breakout spaces, empowering them to make a more considered and well-thought decision that caters to their specific preferences.
HERITAGE SHELVES
As a tribute to Shaw Tower’s rich heritage, a dedicated corner in the showsuite showcases a curated selection of artifacts and memorabilia, capturing key moments in its history. From vintage photographs documenting the tower’s construction to historical documents chronicling its evolution, these artifacts provide a tangible connection to the past amidst the cutting-edge innovations of the present. Discover the rich heritage of the Shaw Tower office building in Singapore by clicking here. And for a captivating glimpse into Archifest, click here to watch the video.
Conclusion
Shaw Tower’s showsuite exemplifies thoughtful curation and inventive methods that are propelling real estate marketing forward. Every facet of its design and implementation demonstrates a commitment to engaging audiences and embracing the potential of technology. As a grade A office building, Shaw Tower uses these innovations to not only convey an engaging tale, but also to prioritize comfort and accessibility for all visitors online and in person. It’s a striking example of how forward-thinking techniques can reshape the industry, guaranteeing an unforgettable experience that will last long beyond the visit.
Interested to know more about the Shaw Tower office building in Singapore? Contact us to schedule a Showsuite Visit today!